I am Bella, a 26-year-old student journalist from Vienna who fancies covering the latest happenings in fashion and all things lifestyle. Since Fall 2015 I have been living in London and studying Fashion Journalism at the London College of Fashion. I am the sole founder of Wearabelle Journal, a women’s fashion and lifestyle journal focused on creating easy-to-read stories on the latest subjects you enjoy the most through a variety of media formats; this includes wittily written articles and opinion-driven pieces, but also photography and broadcasts.
Believe it or not – I kicked off my career as a makeup artist. Wearabelle Journal – formerly known as BeautybySoraya – was established in early 2013. After completing my makeup artist and styling diploma in Vienna and Munich, I set up my blog to share my expert tips with others on everything beauty and style. With the years of blogging my interest shifted from beauty to writing and I saw how much I actually enjoyed running madly on the keyboard. I decided to turn my life upside down, moved abroad and went back to living life as a student again.
– Fashion critics to the bone including honest and well-analysed reviews on the latest topics in fashion
– Trends: One’s an incident, two’s a coincidence, and three’s a trend! What’s next?
– All things London including where to get amazing food in your belly and the most Hipster coffee places in town.
– Travel: A short visit to my hometown Vienna or a sweet Easter weekend in Poland: I’ll never leave without my camera and some good snapshots.
For all press, advertising, collaborations and any general inquiries feel free to email me
bella (at) wearabellejournal.com